Great Rivers and Routes Tourism Bureau is a destination marketing organization that represents Madison, Macoupin, Montgomery, Jersey, Calhoun and Greene counties, and the City of East St. Louis in St. Clair County in southwest Illinois.

Founded in 1985 as the Alton Regional Convention and Visitors Bureau, the bureau transitioned to Great Rivers and Routes Tourism Bureau in 2018 as the size and scope of the organization grew.

The Great Rivers and Routes region is the only place where the Mother Road of Route 66 meets the Great River Road. The region celebrates three of the nation’s great rivers (the Mississippi, Missouri and Illinois) alongside famous roads, history and small town charm. The bureau is certified by the Illinois Office of Tourism.

Our mission is to advance the overall destination experience and awareness for Madison, Macoupin, Montgomery, Jersey, Calhoun and Greene counties, in collaboration with community stakeholders, to strengthen the local economy and quality of life.