FOLLOW THIS FORMAT TO CREATE A COMPETITION-CRUSHING MESSAGE WITH A COMPELLING OFFER...

1.      Open with an attention-grabbing, interrupting headline or opening paragraph focused on a problem, fear, frustration or concern

2.      Engage by promising a solution to the problem in the opener (focus on the benefits and the likely outcome they will experience)

3.      Give them a reason to purchase

4.      Tell them what you will do to help them gain the benefits

5.      Be specific about the actions they will take

6.      Offer them a compelling bonus or some form of additional incentive (when practical)

7.      Reverse their potential risk using powerful guarantees

8.      End with a PS (use it to restate the benefits)

Follow these eight steps when delivering any form of message and that message will compel your prospects to take immediate action. Let me give you an actual example of this so you can see for yourself how powerful this format can be when you use it for your own business. And let's take what may be the single, most difficult thing in the world to market to anyone in this day and age... a health supplement.

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