January 22, 2024 – Barbara Fornasiero, principal and founder of EAFocus Communications, a Rochester-based full-service communications, public relations and project management firm, is pleased to announce the company’s 25-year milestone anniversary in 2024.
EAFocus Communications is a boutique firm serving a variety of professions including law, public accounting and medical/dental—as well as other niche B2B sectors, financial institutions and select nonprofit organizations and affinity groups. Michigan’s original thought leadership PR firm, EAFocus has built its reputation on cultivating long-term client relationships by sharing timely, issues-oriented information with internal and external audiences, all while elevating its clients’ brands.
Fornasiero began the business following a 12-year career with Plante Moran, where she served in HR, marketing and PR roles. Working chiefly with the firm’s leadership throughout her tenure and gaining a deep understanding of professional client service, she incorporates many of the principles she learned there into her own business.
“I thrive on meeting accomplished and interesting people, building strong, trusting client relationships, sharing important information with the media and growing EAFocus Communications to become a dominant niche player in the industries and professions we serve,” Fornasiero said. “To reach the 25-year milestone is very meaningful to me – and finds our team setting even greater goals for not just growth, but for attracting and retaining thought leader clients that want and appreciate our communications partnership approach.”
Also
celebrating a milestone 15th year with EAFocus Communications is Susan Davis, who joined the firm in 2009 as writer, editor, publicist and chief organizer, spearheading efforts to position EAFocus as the go-to firm to “get stuff done” in a smart, responsive and respectful manner.
The firm has continued to expand as client needs evolve. Following the addition of Lucie Fornasiero as a director in 2021, EAFocus began offering project management services to the healthcare/nonprofit communities, administering grants and programs for projects including remote maternal health monitoring and Medicaid Renewal. The project management capabilities stem from Lucie Fornasiero’s previous experience as a project manager for healthcare software giant, Epic, where she interacted with C-suite executives from some of the nation’s largest healthcare systems to coordinate the implementation of Epic software.
As the landscape of media and technology changed – and with the introduction and maturity of social media – EAFocus has evolved over the past 25 years, expanding beyond traditional PR and media relations. What has remained unchanged is the EAFocus philosophy of serving clients with a holistic view to ensure the client is maximizing its brand from every element of a communications perspective.
“Our dedicated team is grateful to every client, referral source and media contact who helped us shape our business to this point. We are highly motivated to build upon what we’ve established and look forward to what’s ahead in the world of communications and project management,” Barbara Fornasiero said.
About
EAFocus, Inc.
Established
in 1999, EAFocus is a full-service communications firm based in Rochester,
Michigan. Its mission is to maximize the power of communications to achieve
business success. With a focus on professional services including law, public
accounting, physicians and dentists, healthcare organizations, and commercial
real estate, among other fields, EAFocus offers media relations and traditional
PR services, corporate communications for internal and external audiences, crisis
communications services, grant writing, and project management for initiatives
requiring a strong communications strategy and implementation plan. Learn more
at https://eafocus.com/.
###
Barbara M. Fornasiero
