Feeling lost with social media marketing? Many businesses start posting without a clear strategy, leading to wasted time and inconsistent results. This workshop will help you establish the essential marketing foundations needed to build a successful social media plan.

Join the Michigan City Chamber of Commerce and Sera Group, Northwest Indiana’s highest-rated and award-winning marketing agency, for our How To: Master Social Media Marketing Workshop.

Topics that will be covered:

• Marketing Strategy Essentials: Laying the groundwork before investing time and money in social media.
• Building an Engaged Audience: How to encourage meaningful interactions and grow your following.
• Optimizing Your Business Profiles: Essential updates and features that improve your local visibility.
• Strategic Social Media Posting: What to post, how often, and what actually works for businesses in our region and your industry.
• Boosting Social Media Posts: Understanding when and how to invest in paid promotions for better results.  
• Brand Consistency: Efficient tools and strategies for maintaining a polished and recognizable brand across platforms.
• Tracking Performance & Measuring Impact: The key data points that show how effective your efforts are.

At the end of the workshop, Sera Group’s marketing specialists will host a Q&A session to answer your social media and digital marketing questions.                

Walk away with real marketing strategies you can implement right away.                

Space is limited. Reserve your spot today!