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Judge Luther Simmons, Jr. (Ret.)

Amy Smith

RiverBank Marketing offers affordable, direct mail opportunities to small businesses.  Distributing two shared-advertising publicaitons to over 20k high-income homes in the River Bend area, (Quality Living and TheSOCiAL), River Bank Marketing also offers advertising solutions to specifically target YOUR audience as well as 'outside the box' promotional items.

Here are just a few reasons why DIRECT MAIL WORKS:

#1: Direct mail gets in the door.

The USPS reports 98% of us bring our mail in the day it’s delivered, and 77% of us sift through it immediately.  This creates familiarity, opening the door for other forms of advertising to resonate.

#2: It hangs around.

A direct mail piece has a longer ‘shelf life’ than an online or email ad.  Your message is more likely to get through to the consumer, it tends to linger longer.

#3: It’s flexible.

With online media, your message must be extremely brief, and with email your message often doesn’t penetrate past the subject line.  

#4: It gets to the right people.

Successful marketing campaigns hinge on the ability to reach your target market. Direct. You can personalize your message, include what you want/need to,  making it even more effective.

#5: It boosts other media and ultimately makes sales.

Direct mail plays well with other media. Direct your target market to your website, Facebook and other marketing channels, ultimately converting your targets into paying customers.

Direct mail delivers. Before finalizing your next marketing campaign, give this old-school method a try. Let’s boost your bottom line, and Keep the Spend in the Riverbend

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Stephanie Smith
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