You're at the store waiting in line and you strike up a
conversation with the person next to you. They ask you "what do you
do?" Most people respond by saying: I'm an attorney, I'm a consultant or
I'm a jeweler. Not very compelling is it.
Most
business owners just tell people exactly what they do… not knowing that it's
usually the wrong thing to say if you want to peak someone's interest.
What
you need to know…
Knowing
the right way to position what you do can be the difference between a highly
successful business and a mediocre one.
Why
you need to know this…
The
truth is this. No one cares who you are or what you do. They only care about
themselves, and what's important to them. The key is to always frame what you
do in terms that relate to prospects who want your product or service.
For
example, instead of saying "I'm a jeweler," what if the jeweler said
this… ""I provide discounted diamonds with the highest quality, the
lowest prices and the boldest customer protection guarantee in the
industry."
In
less than 10 seconds, would you feel like an absolute fool if you bought a
diamond from anyone else but this jeweler? That's the power of what we refer to
as an "elevator pitch."
The
cost to you if you fail to act…
Do
you have a 10 second elevator pitch? Do you have a follow up 30 second pitch in
the event someone says "how do you do that?" If you don't, you're
losing a lot of revenue as well as precious market share to your competition.
Your message is the heart and soul of your business. It communicates value to
your prospects and without it you're doomed to compete forever on price.
Create
your very own compelling elevator pitch, and let us know if we can help you
make it a "million dollar message."
To
take a Test Drive on our system visit https://agfbusinessstrategies.com/
To your success,
Anthony Fairley
P.S. Please remember that at any time
you feel ready and qualified to move forward and acquire the professional help
that can enable you to build the business of your dreams, just https://agfbusinessacademy.com/ and check out our E-Learning Marketing System™. It's helping
small business owners just like you get the answers and the help they need to
build the business they have always wanted.
We created the E-Learning Marketing
System™ with the perfect combination of online resources, tools and support to
get you out of any financial distress you're presently experiencing... help you
get laser-focused on your highest income-producing activities... and help you
develop and then apply the fundamentals that build multimillion dollar
businesses. https://agfbusinessacademy.com/ to see for yourself.