Join us on Wednesday, April 23rd for Dr. Hayley Murphy, Executive Director and CEO of the Detroit Zoological Society, to present Where Life Connects: The Detroit Zoo’s Journey to a New Brand Identity.
This presentation explores the Detroit Zoo’s recent rebranding journey, emphasizing that this transformation is far more than a new logo or refreshed visuals. At its core, the rebrand reflects a deeper cultural shift — a renewed commitment to conservation, education and community engagement.
Detroit Zoological Society Executive Director & CEO Dr. Hayley Murphy will discuss how the process was rooted in mission-driven decisions, extensive community feedback,and a strategic vision for the future. She will highlight the significance of the new tagline, "Where life Connects," and how it embodies the Zoo’s role in creating meaningful connections between people, animals and the natural world. She will underscore that the journey of a successful rebrand is not just about aesthetics — it’s about aligning an organization’s identity with its purpose, vision and values for the future.
Thanks to Trion Solutions, Troy Chamber members will be able to attend all 2025 CEO/Power Panel events at no charge.
CEO SERIES PRESENTING SPONSOR
