Mast General Store - Established 1883 & listed National Register of Historic Places. Authentic & nostalgic emporium located in NC's first rural historic district, Valle Crucis, just 8 miles from Boone. Clothing, camping gear, shoes & boots, housewares, candy & unique gifts. Hwy 194, (828) 963-6511. More downtown locations near the BRP and beyond. www.MastStore.com.