For over 34 years, our team of Doctors and Eyewear Experts has grown alongside you and your families. We are a true partner in the fabric of your community, bringing quality and accessible eye care to each town we serve. We were founded by a doctor who had a simple goal in mind: "Be kind and take care of people like family." And when you enter one of our stores, you'll be greeted enthusiastically by familiar faces - people just like you, who are invested in the well-being of our shared community and who are passionate about eyewear. People who . People who are kind. People who support local causes, celebrate local heroes, and go above and beyond to provide the styles you want, at the speed you need, at a price accessible to all.