Under the direction of the Director of Marketing & Public Relations, the Senior Marketing & PR Specialist assists with marketing and public relations efforts as they relate to the overall promotion of the Recreation, Parks, Tourism and Civic Center brand as well as individual programs and special events.
Duties:
- Assists in the retention and growth of attendance for department events/programs while growing regional appeal;
- Assists with management of department’s public relations calendar to coordinate timely and effective information distribution;
- Develops and oversees advertising budgets;
- Works with promoters/event coordinators to promote events and serves as an advertising agency for events booked at the Civic Center;
- Develops radios, TV, and other advertorial campaigns and follows submission guidelines;
- Assists with development and maintenance of the department’s websites;
- Analyzes and monitors data on the department’s advertising/PR effectiveness;
- Coordinates and/or takes part in media interviews as needed;
- Photographs and/or videos events and activities and maintains electronic files;
- Assists with management of part-time staff and interns.
